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The most explosive “ highlight “ of these Genevan festivities was not in a hotel, at the GTE or at the SIHH. It was presented absolutely “ off the record “, directly at the Harry Winston manufactory, located at Plan-Les-Ouates, during the “Histoire de Tourbillon 3” presentation. It is the blast...

World Poker Tour. Last year, I had announced flat out (no bluff at PifPaf’s) that it would be the Officine’s best year. Incidentally, the title of the article was « the apogee ». Unless there‘s a miracle (but it is just a business), one would inevitably be disappointed. This year’s...

Since Richemont stopped participating in BaselWorld, the consequences are numerous and surprise us at every edition. More and more similar events take place during the SIHH week… It makes sense. Because the Swiss watchmaking, 95% French-speaking, embarks on an illogical transhumance toward the...

For this SIHH 2012, the tendency instilled by Georges Kern the previous year gains momentum. Thus, the corollary of a general tendency that involves the whole industry (especially automotive engines and computer technologies), far beyond watchmaking, is that we are witnessing an overall...

These last months had become unbearable, I had the state of mind of a five year old on Christmas Eve. At the beginning of November, a clusterf#ck about the delivery address made me blow a fuse. After two extra weeks of waiting, (a kind of double penalty), the watch eventually arrived at the...

Any category of watch has its «Grail» complication. If the sounding complications are the Grail of the dressed-up watches, the chronograph is that of the sports watches, the diver’s Grail is undoubtedly the depth gauge. 2007 was somewhat the year of the depth gauge wristwatch: Yet, throughout...

To attend a Sandoz collection exhibition, one of the finest old automat & timepiece collections, is like transcending one’s horologic culture. Very often, when one sees the phenomenal prices reached during some horologic auctions, the question to be answered is the question of the sense...

This is a unique, unknown and recently discovered Patek Philippe pocketwatch from 1894. More or less, this is the pocketwatch equivalent of the recent and current Patek Philippe reference 5208. The Caliber 97443 is a Perpetual Calendar without leap year (the years make quarter of day more...

A tritico from the Egyptian navy from the late 50'. A big "Egyziano" 60mm with the Angelus 8 days, and the Radiomir dial. With the compass and the profondimeter. The dial of the Egyziano is unbelievable, final bid @ Christie's 147000 chf. Other pics on WatchO

« La Monegasque » is a new collection created under Georges Kern’s leadership. It is Kern’s first accomplishment since he became CEO of the brand, in 2010. The collection was presented during the SIHH2011, in order to promote the renewal while remaining in the aesthetic path of Roger Dubuis. A...

Marketing: The Digital IQ of horological (and Jewelry) brands on the net, first, Jeager leCoultre, last Patek Philippe, just before Patek, Panerai... http://l2thinktank.com/WatchesJewelryDigitalIQ2011/

Salud a todos, Malik aka Pifpaf, Community Manager for www.watchonista.com I will share some reports here in the nexts weeks. Thanks.